National Art School

Student Online Portal

The National Art School engaged Milestone to design and implement an online teaching portal for their Bachelor, Masters and Doctor of Fine Arts courses.

Due to social distancing laws during the Covid-19 outbreak, the school required Milestone to develop the portal within a 10 day timeframe, from brief to completion.

Milestone designed the site with simple user experience and navigation in mind, then followed with page wireframes, design and layouts and developed the overall look and feel of the portal within the client’s branding, using their theme and page builder. This allows NAS staff to update and build future web pages within a simple WordPress setup they were familiar with.

The brief specified a practical UX student journey (User Experience) that allowed students to easily navigate and access subject content according to their course, year, semester, course subject and subject week. A responsive design that was compatible with all devices including desktop, mobile and tablet was also part of the brief.

Results at a glance.

TOTAL DIGITAL IMPRESSIONS

1000

TOTAL CLICKS THROUGH DIGITAL ADS

ORGANIC FACEBOOK REACH

DIRECT CHECK-OUTS INITIATED BY DIGITAL ADS

sTRATEGY

Milestone built out the strategy including identifying target markets, key messaging, channels and key timings for the campaign.

PROMOTION

Milestone worked with local groups to distribute discreet ticketing offers and grassroots marketing initiatives.

DIGITAL ADVERTISING

A fully intergrated digital marketing compaign was deployed across Facebook and Google Search, as well as remarketing and content marketing campaigns.

MEDIA PLANNING

Milestone planned and booked relevant media across eDMs, print and local venue activation.

Project Timeline.

| Design sitemap with page hierarchy that clearly displays the student journey, employing the ‘Nested pages’ plugin for page management and organisation.

| Design and submit 10 wireframe templates for client approval.

| Incorporating new website features including breadcrumbs and site navigation right-hand columns to assist with student navigation and ease-of-use.

| Embedded Vimeo lecture videos within subject week landing pages and in-built drop-down elements to easily organise page content.

| Build of over 700 unique portal web-pages.

| Training and portal handover to client for subject content load.

| On-going client portal support.

Results at a Glance.

| Design & build new online teaching portal within 10 day timeframe

| UX and site map

| Wireframes

| Page Design

| Build 10 unique page design templates integrating the client’s theme

| Technical replication employing client’s page builder

| 700 unique portal web pages

Once again Milestone have out done themselves. You were brought into this project with limited time and the challenging task to design and built a student portal to support a new online teaching platform for NAS dealing with unchartered territory through Covid-19. A huge thank you and congratulations for a job well done. I know how hard Chris and you worked on this to deliver an outcome within 10 days for NAS…We have ambitious aims to continue to grow our online learning offerings and look forward to working with you again.
Terese Casu, Head of Advancement | National Art School